Thursday, 28 May 2015

"We FEEL you" ??? Do we?

On radio, there's an advertisement for a skin-whitening procedure.  The scenario is a woman with dark spots on her face, whereby the commentator says... "We FEEL you.." It would be completely laughable if it weren't so creepy, because what he means is that "We feel FOR you."  After all, which woman wants to be felt all over even in the pursuit of a perfect skin complexion?  Amazingly, the ad has been running for quite a while and regularly on radio. I wonder what sort of response the company gets - do women call up expecting to be felt all over?

This reminds me of another Malaysian-ism, which you see and hear often, and that is "Buy One, Free One.."  And I've often thought  - free one from what?  from bondage?  Of course what it meant is "Buy One, Get One Free".

Colloquallisms can be amusing sometimes but they can also lead to all sorts of misunderstandings, such as the one about the importance of a punctuation mark, as in:

"Let's eat Grandma" or rather, let's not eat Grandma, because if you punctuated it correctly, it would be "Let's eat, Grandma".  A world of difference between inviting Grandma to eat, and eating Grandma.

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